“La Hermosa” it's a project created by three brothers. Three boys raised by a mother who was always looking for a girl who never came.

These siblings with the surname Hermoso, were born in Madrid, with an important castiza influence thanks to their grandparent who lived in Cabestreros' street, between Tirso de Molina, Embajadores and Lavapiés.

The aim of this project is show a connection between beers and women, thus creating the brand “La Hermosa”. This name symbolizes that daughter a mother could never have.

But, What would that daughter have been like?¿Bold? ¿Exotic? ¿Castiza? Or a mixture of all this? A combination of different attitudes and singular details that make her different from the rest. Like the representation of each of the beers: La Rubia, La Tostada, La Negra...

That's how each of La Hermosa's beers are.